It was wonderful to once again join the exceptional faculty for this program, now in its 47th year! Dr. Ken Kaitin and Dr. Dick Shader bring together a range of drug development professionals, clinicians, regulators, researchers and others from across the world to participate in a unique five-day, CME-accredited program.
For this year's lecture, "Pharmaceutical Marketing and the New World Order of Advertising, Social Media and Regulation", I significantly updated the content to reflect the increasing usage of digital applications, social media and direct to consumer genomic offerings.
With social media and the internet providing more avenues for patient and consumer engagement, and the FDA drafting additional guidelines to assist manufacturers in adhering to "fair and balanced" communication, there is an ever-present need for all members of the drug development team to stay informed and up to date on pharmaceutical marketing techniques and regulations.
For this year's lecture, "Pharmaceutical Marketing and the New World Order of Advertising, Social Media and Regulation", I significantly updated the content to reflect the increasing usage of digital applications, social media and direct to consumer genomic offerings.
With social media and the internet providing more avenues for patient and consumer engagement, and the FDA drafting additional guidelines to assist manufacturers in adhering to "fair and balanced" communication, there is an ever-present need for all members of the drug development team to stay informed and up to date on pharmaceutical marketing techniques and regulations.