Result-oriented development and execution of multi-faceted business planning and strategic development.
Extensive due diligence, transaction, investor and integration experience in large and small company settings.
Market intelligence and competitor analyses provide detailed insights into unmet needs and areas of market opportunity.
Commercialization
Create, lead and monitor sales programs, product marketing initiatives and cross-functional product teams through product launch and commercial life cycle management.
Strategic alliance program development and business development with both established and start-up companies in the healthcare, biotechnology and software technology industries.
Develop compelling marketing, mixed media and communications strategies and programs.
Access and reimbursement
Introduce innovative molecular diagnostics, therapies, and transformative software technologies into the market, rapidly, with the widest clinical-commercial indications at a price commensurate with their value.
Key Opinion Leader (KOL), Advisory Board and 1:1 moderator and interview expertise globally, getting to the heart of challenges and opportunities for access, pricing and reimbursement.