Willingness to pay (consumer) may soon make “willingness to cover” (insurer) obsolete.
A new paradigm is emerging...I’ve coined terms to define this new paradigm in genetic Dx access:
“Wallet” means direct- and indirect- out of pocket payment. This image is from my local CVS store. This tag was attached to a shelf that held 23andMe DNA kits.
Demand for innovative services in healthcare is exploding. Innovative payment models to match are imperative. Are you ready?
1 Value in Health Volume 16, Issue 5, July–August 2013, Pages 797-805; Kalorama Information Apr 17, 2017 Pub ID: KLI15319908; Journal of Clinical Oncology 35, no. 15_suppl (May 2017) 6506-6506
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